Our Story
Clean products. Healthy home. It's that simple.
Born in the ICU. Built for your home.
Liv spent years as an ICU nurse treating the sickest and most vulnerable patients. What most people don't realize is how much the body absorbs through the skin. It's your largest organ, and it takes in everything it touches.
In the ICU, Liv saw firsthand how chemicals, toxins, and synthetic substances break the body down. She watched skin reactions, respiratory issues, and sensitivities that traced back to everyday exposures people never thought twice about.
It made her ask a simple question: why are we covering ourselves in chemicals before we even walk out the door?
Think about it. The detergent you wash your clothes in sits against your skin all day. Every shirt, every pair of sheets, everything your kids wear. The soap you wash your dishes with stays on the plates you eat off of. These aren't dramatic one-time exposures. They're small, constant, daily doses of chemicals your body was never meant to absorb.
Liv started in the laundry room. She stripped the formula down to just 3 natural ingredients: Sodium Bicarbonate, Sodium Carbonate, and Magnesium Sulfate. No synthetic fragrances disguised as "clean scent." No optical brighteners faking cleanliness. No harsh surfactants that irritate your skin for hours after you get dressed. No fillers your body doesn't need but absorbs anyway.
Just real cleaning. Nothing else.
Only 3 Ingredients.
- Sodium Bicarbonate. Naturally stain fighting and deodorizing.
- Sodium Carbonate. Powerful cleaning action with nothing hidden.
- Magnesium Sulfate. Softens water so every ingredient works harder.
Liv's Laundry is the starting line, not the finish line. Liv's mission is bigger than detergent. She believes your health starts with the products you let into your home. What touches your skin, what you sleep on, what you eat off of. Laundry was first. Dishes are next. Every product Liv creates follows the same rule: if it touches your body, it should be non-toxic. No exceptions.
Clean products. Healthy home. It's that simple.